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SS19Mercedes-Benz Fashion WeekWith NVIDIA22 pieces

A ray that gives birth to worlds in which everyone can become a Creator and build their own Universe.

[01]

A collection for game fans, inspired by NVIDIA's innovative visualization technologies that bring the photorealism of big cinema to the world of PC gaming. The recently unveiled NVIDIA RTX ray tracing technology fulfills the dream of real-time cinematic-quality rendering: photorealistic big cinema graphics available for the first time in the world of computer games.

I presented RAY as part of the SS19 Mercedes-Benz Fashion Week season.

At the basis of the concept of RAY is a ray that gives birth to worlds in which everyone can become a Creator and a Hero and build their own Universe. The rays of RAY are reflected and refracted, separating light and shadow, creating a bizarre new world geometry in the world.

When creating the collection, I sought to harmoniously combine the functionality of the everyday wear of the city dweller with the theme of technological innovation, finally blurring the line between reality and the digital world thanks to ray tracing, which recently radically changed gaming and computer graphics.

[02]Four fractals

FOUR FRACTALS

The RAY collection, represented by 14 menswear and 8 womenswear pieces, breaks down into four fractals, each setting a particular combination of materials and technologies.

The variety of matte nylon textures with crumpled Tyvek, jersey, chrome, and graphic patterns create the rhythm, dynamics, and contrasts inherent in the physical nature of light rays.

Chromed fabrics and 3D renderings that realistically simulate the volume and depth of the print create a cosmic glow effect.The original 3D-printed parametric textile and accessories create volume and an immersive effect.

The theme of ray tracing is reflected not only in clothing design but also during the show. With the help of advanced graphics mapping technologies and 3D, the real-time generated animation is projected onto the models, allowing rays to reflect the physical properties of materials and create unique living images.

[03]LOOKBOOK · 39 LOOKS
LOOK 01RAY look 1
LOOK 02RAY look 2
LOOK 03RAY look 3
LOOK 04RAY look 4
LOOK 05RAY look 5
LOOK 06RAY look 6
LOOK 07RAY look 7
LOOK 08RAY look 8
LOOK 09RAY look 9
LOOK 10RAY look 10
LOOK 11RAY look 11
LOOK 12RAY look 12
LOOK 13RAY look 13
LOOK 14RAY look 14
LOOK 15RAY look 15
LOOK 16RAY look 16
LOOK 17RAY look 17
LOOK 18RAY look 18
LOOK 19RAY look 19
LOOK 20RAY look 20
LOOK 21RAY look 21
LOOK 22RAY look 22
LOOK 23RAY look 23
LOOK 24RAY look 24
LOOK 25RAY look 25
LOOK 26RAY look 26
LOOK 27RAY look 27
LOOK 28RAY look 28
LOOK 29RAY look 29
LOOK 30RAY look 30
LOOK 31RAY look 31
LOOK 32RAY look 32
LOOK 33RAY look 33
LOOK 34RAY look 34
LOOK 35RAY look 35
LOOK 36RAY look 36
LOOK 37RAY look 37
LOOK 38RAY look 38
LOOK 39RAY look 39
[04]About the technology

NVIDIA RTX

The RTX ray tracing platform fulfills the dream of real-time cinematic-quality rendering that PC gaming needs, through ray tracing application programming interfaces such as NVIDIA OptiX, Microsoft DXR and Vulkan.

Photorealistic rendering of objects and environments in real-time, combined with physically accurate shadows, reflections, and refractions, allows artists and designers to create stunning content faster than ever.

[05]Credits
Collection
RAY, Spring/Summer 2019
Shown at
Mercedes-Benz Fashion Week
Technology
NVIDIA RTX ray tracing
Partners
go&make
Direction and design
Snezhana Paderina
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ALL WORK