DIGITAL FOLDING OF THE WORLD

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The founder and creative director of the fashion + technology brand, a pioneer in the high-tech couture style in Russia, presents her collection "Digital Folding of the World" as part of the autumn/winter 2018- 2019 Mercedes Benz Fashion Week.

Осенне-зимняя коллекция SNEZHANA.NYC вдохновлена идеями техно- биологической эволюции, ключевым образом которой выступает Hyper Human, человек, потенциал которого более не ограничен.

SNEZHANA

О ДИЗАЙНЕРЕ

PADERINA

The autumn-winter collection of SNEZHANA.NYC is inspired by the ideas of techno-biological evolution, the key image of which is Hyper Human, a person whose potential is no longer limited.

When creating the collection, the designer sought to digitize the human body to emphasize the strength and beauty of naturalness in its fusion with the "smart" environment. Each of our lives is woven into the evolving realm of cyberspace.

We create cyborg superegos, images that are both real people and a whole new entity. The Chrome Muse of SNEZHANA.NYC is one of those creatures.